Posts Tagged ‘man’

The Burning Man Franchise: A Hot Property or a Study in Clichés

An open letter to the Burning People that run Burning Man,

Some see a magical place of infinite possibilities. I see a vast untapped demographic.

As I formulate this letter on further merchandising Burning Man, my concerns are twofold: 1. Can I properly convey my business plan to expand the Burning Man franchise? And 2. Can I do so without it being a study in clichés? The answer is a resounding Yes (on the business plan) and a definite No (on the cliché avoidance plan).

Burning Man is a very popular anarchical event of infinite self-expression. Its counterculture ethos speaks to the spiritual vagabond in all of us and despite its subversively-tinged sensibility, it has become an ever present fixture in the Mystical-Astrological Complex. And I believe we should tap into that vast reservoir of new-age good-will to decant a new demographic. Not only do we want to grow our natural constituency, i.e., those who dance like no one’s watching. But we also want to target market those who dance like there’s a stick up their ass? Read the rest of this entry »