Posts Tagged ‘fragment’

New Housing Developments Address an Increasingly Fragmented Market

What’s in a name? Well, usually letters, arranged to motivate.

As the housing market continues to fragment into ever-narrower segments, the housing industry has responded with creative communities designed to address underserved markets. The following is a sample of these new communities reflecting the unique lifestyle of their target market:

  1. Habitat for Profanity – A sweat-equity community built for poor people who like to swear.
  2. Heaven – As you might expect, it’s a gated community. Background checks are mandatory and only those without sin are allowed to enter (entry also helped by knowing Felicity Huffman).
  3. Almost Heaven – West Virginia community popular with John Denver fans
  4. Uncommon Commons – An exceptionally ordinary development noted for its outrageous normality. If you’re especially mundane, have we got a home for you.
  5. Birch Crossing – Although built in a serenely sylvan setting, be advised that crossing that birch too often could get you birch-slapped
  6. The Necropolis at Forest Lawn – Available only to people 6 feet and under. This is a below-ground community for the permanently retired. Tagline: “Sorry I can’t come to the door right now. I’m buried.
  7. Bayou Perish – Louisiana version of The Necropolis. Due to the Mississippi flooding, it’s an above-ground community for the permanently retired. Available only to people 6 feet and over. Tagline: “Y’all do realize we’re still part of the United States?”
  8. Crestfallen Heights – As the contradictory name evidences, it’s very popular with the bipolar crowd
  9. Infarction Junction – A heartfelt community were homeowners are called patients and, just like their vascular system, are encouraged to circulate freely. Be forewarned, speeding hearts racing down the Main Artery are not tolerated and are placed under cardiac arrest. Most homes are 4-chambered. You get the picture. Brochure promises “2 EMTs on every corner and a defibrillator in every garage.”
  10. My Happy Place – Finally you can go to your happy place. If you lived here you’d be smiling already. A giddy development where all meals are happy meals and all insulation is pink cotton candy. Many homes are made of gingerbread.
  11. The Barracks at Andersonville – Taking its cues from the Civil War prison, this lavish reimagining of a dismal POW camp is weirdly popular with guys who still watch Hogan’s Heroes…and the women who love them.
  12. Honey Bucket Meadows – An upscale mobile home park (if such a thing is even possible) with an occasional blue splash of elegance
  13. Iodine Estates at 3 Mile Island – The only development where both the homeowner and the home have a half-life. No need for a microwave. Just take your food out of the refrigerator and it will spontaneously warm. A healthy thyroid gland is a must.
  14. Chair Noble – Not a housing development. I just wanted you to say “Chernobyl” without realizing it.
  15. Fallen Manors – A rude development recently zoned for spitting, jaywalking and graffiti.
  16. Isn’t it funny how we don’t really understand what we’re doing here and yet we carry on like we do? This is not a housing development, it’s just me making a mid-list observation as a humble acknowledgement of something much greater than our little ego selves. The doors of perception are open for business, now if we could just find the key. We now return to our analgesic entertainment already in progress…
  17. English Spellings at Ye Olde Apothecary’s Shoppe – Experience thatched roofs, warm beer and bubonic plague – and that’s just on Drury Lane! Move here and you’ll learn to set your watch just by glancing at Stonehenge.
  18. Bunny Hutch Corners – For the hare-raising experience of a lifetime
  19. The Sands at Iwo Jima – For the flag-raising experience of a lifetime
  20. Yeast of Eden – For the bread-raising experience of a lifetime
  21. Lazarus Estates – For the dead-raising experience of a lifetime
  22. Sugar Plantation at Chattel Village – For the cane-raising experience of a lifetime
  23. Adam & Eve’s Garden of Earthly Delights – For the Cain-raising experience of a lifetime
  24. Noah’s Park – For the rain-rising experience of a lifetime
  25. Echo Chambers at Walla Walla – Double your pleasure in Walla Walla. The town so great they named it twice. Partial list of homeowners: Yo Yo Ma, Honey Boo Boo, Richie Rich, JJ Abrams and Chi Chi Rodriguez
  26. Fresh Dressings at Wounded Knee – Not really a housing development, but I worked on this one too long to just delete it. Ummm, buy now and receive a free walker with the purchase of any teepee
  27. The Cribs at Interscope Ranch – Hip hop living was never so bulletproof. Free rap or scratch classes at the Dr. Dre Community Center.
  28. The Crabs at Mustang Ranch – Available in soft shell or STDs
  29. The Heights at Acrophobia – Each home features a 30-story atrium with loft bedrooms accessed by ladders. Only the Navajo or steeplejacks need apply.
  30. The Heights of Impropriety – OMG, voyeurs and exhibitionists living side by side. I mean it’s see and be seen in this fetishistic paradise. Weirdest VFR you’ll ever experience. Please note, during ground fog it’s IFR.
  31. Fresh Kills – An actual city and landfill in NY. I’m not making this up: Fresh Kills, Worst Name Ever